Empowering startups and small businesses with flexible, authentic, and purpose-driven marketing solutions.
After years in the marketing departments of large corporations, our founder discovered a passion for the dynamic, fast-paced environment of startups.
This led to the creation of Electric Alley, a marketing consultancy designed to offer the same innovative, hands-on support that startups need to succeed. With a decade of experience and a deep understanding of the unique challenges faced by small businesses, Electric Alley provides flexible marketing solutions that evolve with clients as they grow.
Our Core Values
What We’re All about.
We believe good marketing should feel clear, grounded, and effective. It’s about understanding the market, focusing on what matters, and building strategies that work in the real world.
Electric Alley was built to bring clarity over chaos, long-term growth over short-term wins, and substance over noise. Every decision we make is guided by a few simple principles:
Sustainability
Refining what works and building momentum that lasts
Authenticity
Focusing on substance and coherence so marketing feels natural, not manufactured.
Humanity
Adapting pace, priorities and approach to suit each stage of growth
Our Story
Founded By Alison Johnston
Alison Johnston is a marketing strategist and founder of Electric Alley, a consultancy helping startups, scale-ups, and service-led businesses build sustainable growth.
With over 15 years’ experience in SaaS and service marketing, Alison has led go-to-market strategies, CRM builds, and lifecycle campaigns for companies spanning tech, property, and health. She’s often the first marketer on the ground, embedding within founder teams to shape their marketing systems, scale demand, and prepare for investment or exit.
Since launching Electric Alley in 2012, she’s worked with businesses through every stage of growth—from early traction to multi-million-pound expansion—using an approach that combines strategic clarity with authentic, purpose-led storytelling.
Alison’s work is grounded in long-term partnerships and data-driven thinking. Her work ties together content, CRM, SEO, and performance channels into a single, coherent growth strategy that helps brands move faster, connect more meaningfully, and grow with confidence.
