Fractional CMO

Strategic marketing leadership without the full-time overhead

Unlock Senior Marketing Expertise on a Flexible Basis

Many growing businesses reach a critical point: they need senior marketing direction, but don’t yet have the resources, or the need, for a full-time CMO. That’s where a fractional CMO comes in. Whether you're navigating a funding round, launching a new product, or scaling operations, we bring strategic clarity, execution oversight, and commercial alignment to your marketing function.

A High Impact Embedded Partner

As your fractional CMO, we don't just advise from the sidelines—we work alongside your team to lead marketing strategy, prioritise resources, and drive measurable outcomes. From setting positioning and roadmap direction to overseeing channel performance and team structure, we offer senior-level leadership on a part-time, scalable basis. It’s marketing leadership that flexes with your stage of growth.

Why You Might Need a Fractional CMO

  • Gain clarity on your marketing priorities and roadmap

  • Bridge leadership gaps during transitions, growth or team changes

  • Align your strategy with commercial goals and sales activity

  • Improve campaign performance through strategic oversight

  • Support go-to-market planning across product and sales

  • Hire, brief or manage freelancers, agencies or in-house marketers

  • Build a scalable marketing function before hiring full-time

  • Get investor-ready with a clear funnel, narrative and metrics

Our Step-by-Step Approach

  • We define your growth priorities, build your marketing roadmap and set clear, commercial goals.

    • Market and messaging analysis

    • Channel strategy and resource planning

    • Funnel and conversion opportunity review

  • We work directly with your team or partners to ensure campaigns, content and CRM activity are on-brand, on-time and on-budget.

    • Campaign prioritisation and feedback

    • Briefing and reviewing agency/freelancer work

    • Team structure and hiring recommendations

    • Regular Data Audits and Quality Checks

  • We build in reporting, performance reviews and test-and-learn culture so marketing keeps moving the business forward.

    • Goal tracking and attribution

    • Funnel performance reviews

    • Optimisation roadmap

‘Senior Marketing Support, Without Adding to Your Overhead’

Explainer

Hiring a fractional CMO gives you access to senior-level marketing leadership, exactly when and where it’s needed. Whether you're between hires, preparing for investment, or ready to scale, we embed quickly, align with your leadership team, and bring structure and focus to your marketing efforts. Questions We Help You Answer

  • What should our marketing priorities be this quarter?

  • How do we position ourselves for this next stage of growth?

  • Are we investing in the right channels and tactics?

  • What roles do we need in-house vs. freelance or agency?

  • Where are we leaking leads or missing conversion opportunities?

  • How do we prepare for an investor raise or product launch?

  • Is our marketing activity aligned with commercial goals?

  • How do we scale marketing sustainably without burning out the team?

  • What metrics really matter - and how should we track them?

  • Who owns the roadmap, messaging and marketing results?

Book a Call with us Today