Losing some customers is an unavoidable part of running a SaaS business. Read on to find out which marketing levers make the biggest difference.

When a potential client searches for a surveyor, they might use Google. They might ask ChatGPT. Increasingly, they'll do both.

In either case, the same thing is happening: something is scanning everything it can find about your firm and deciding whether to recommend you, your website, Google Business Profile, and reviews, and what people say about you.

"Lead gen isn't working" is almost never the real problem; it's a symptom. Here's what we look at when a SaaS company tells us their lead generation has stalled, and the patterns we see again and again.

Account-based marketing flips the old one-to-many approach on its head. Instead of generic campaigns that generate activity but not revenue, ABM focuses your effort on the companies that actually fit, with personalised outreach that speaks to what they care about right now.

We recently analysed how AI systems like ChatGPT and Perplexity evaluate UK service businesses, testing surveyors, accountants, consultants, and other professional services firms to see which businesses appeared in AI results and which didn't.

Most professional services firms are running some form of marketing. A website, some content, a LinkedIn presence, maybe paid ads or a newsletter. Prospects find you, read something, fill in a form or send an email, and then either become a client or disappear.

Marketing automation for SaaS isn't about perfect timing, t's about building systems that convert trials into customers. We break down the three metrics that matter, why behavioural triggers beat calendar-based emails, and give you one workflow to start with tomorrow.

Stop watching prospects vanish after they visit your site. This guide walks you through building a B2B SaaS funnel that turns curiosity into conversions.

ix marketing predictions for 2026: RevOps restructuring, PLG investment, AI content optimization, measurement vs vanity metrics, platform control.

With AI now answering customer questions directly, the goal shifts from earning an immediate click to earning brand recall, ensuring your brand is the memorable and authoritative answer that comes to mind when a customer is ready to act

By paying attention to key metrics, we helped Novello Chartered Surveyors increase monthly bookings by 70% year-on-year while also reducing acquisition costs.

Discover how focusing on Customer Acquisition Cost (CAC), ROAS, and CLV helped a nationwide business grow monthly revenue by 40% in just two years, without increasing their marketing budget.