Privacy Policy

Effective Date: 29 July 2025

Electric Alley (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and store your information when you visit our website or interact with our services.

1. Information We Collect

We may collect the following types of personal data:

  • Information you provide directly (e.g., name, email address, phone number) when completing contact forms, requesting information, or subscribing to newsletters.

  • Data collected automatically through cookies and similar technologies, including IP address, browser type, and pages visited.

  • Data collected via third-party tools, including:

    • Google Analytics (site usage insights)

    • Google Tag Manager (managing site tags)

    • HubSpot CRM (lead capture and communications)

    • LinkedIn Insight Tag (ad performance tracking)

2. How We Use Your Data

We process your personal data to:

  • Respond to enquiries and provide requested services.

  • Improve website functionality and measure performance.

  • Manage CRM workflows and track interactions via HubSpot.

  • Run and optimise marketing campaigns, including LinkedIn advertising.

  • Send newsletters or updates (only where you have opted in).

  • Meet any legal or regulatory requirements.

3. Legal Basis for Processing

We process personal data under these legal bases:

  • Your consent (e.g., when signing up to a newsletter).

  • Performance of a contract (e.g., responding to service enquiries).

  • Legitimate interests (e.g., analytics, marketing, CRM operations).

  • Compliance with applicable legal obligations.

4. Cookies and Tracking

We use cookies and similar tracking technologies to improve website performance and understand user behaviour.

Our tracking includes:

  • Google Analytics and Tag Manager.

  • HubSpot tracking cookies.

  • LinkedIn Insight Tag for advertising.

You can disable cookies in your browser settings, though some site features may not work as intended.

5. Sharing Your Data

We do not sell your data. We may share your information with:

  • Service providers, such as hosting companies, analytics providers, and HubSpot CRM, to operate our business effectively.

  • Regulatory or legal authorities if required by law.

6. Data Retention

We keep personal data only as long as needed for the purposes outlined in this policy:

  • Contact form and CRM data are retained for up to 5 years unless deletion is requested earlier.

  • Newsletter subscriber data is retained until you unsubscribe.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access, correct, or delete your data.

  • Withdraw consent where processing is based on consent.

  • Request a copy of data we hold.

  • Object to processing for marketing purposes.

For all requests, contact alison@electricalley.co.uk.

8. Data Security

We use appropriate technical and organisational measures to protect your data against unauthorised access or loss.

9. International Transfers

Some service providers (such as HubSpot and Google) may process data outside the UK/EEA. We ensure safeguards like Standard Contractual Clauses are in place for these transfers.

10. Children’s Data

Our services are not intended for individuals under 16, and we do not knowingly collect data from children.

11. Third-Party Links

Our website may link to external websites. We are not responsible for their privacy practices or content.

12. Changes to This Policy

We may update this policy periodically. The revised version will be posted here with an updated date.

13. Contact Us

If you have questions or privacy-related requests, contact us at:

Electric Alley
36 St Georges Rd, Leamington Spa, CV31 3AZ
Email: alison@electricalley.co.uk