When a potential client searches for a surveyor, they might use Google. They might ask ChatGPT. Increasingly, they'll do both.

In either case, the same thing is happening: something is scanning everything it can find about your firm and deciding whether to recommend you, your website, Google Business Profile, and reviews, and what people say about you.

We recently analysed how AI systems like ChatGPT and Perplexity evaluate UK service businesses, testing surveyors, accountants, consultants, and other professional services firms to see which businesses appeared in AI results and which didn't.

With AI now answering customer questions directly, the goal shifts from earning an immediate click to earning brand recall, ensuring your brand is the memorable and authoritative answer that comes to mind when a customer is ready to act

By paying attention to key metrics, we helped Novello Chartered Surveyors increase monthly bookings by 70% year-on-year while also reducing acquisition costs.