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The Surveyor's Guide to Being Found in Search and AI
When a potential client searches for a surveyor, they might use Google. They might ask ChatGPT. Increasingly, they'll do both.
In either case, the same thing is happening: something is scanning everything it can find about your firm and deciding whether to recommend you, your website, Google Business Profile, and reviews, and what people say about you.
How Service Businesses Appear in AI Search Results (And Why Most Don't)
We recently analysed how AI systems like ChatGPT and Perplexity evaluate UK service businesses, testing surveyors, accountants, consultants, and other professional services firms to see which businesses appeared in AI results and which didn't.
CRM for Professional Services: How to Turn Contacts into Clients
Most professional services firms are running some form of marketing. A website, some content, a LinkedIn presence, maybe paid ads or a newsletter. Prospects find you, read something, fill in a form or send an email, and then either become a client or disappear.