SaaS Accounting

Revitalising AccountsPortal's Market Position

Year
October 2019 - ongoing

Client
Accountsportal

Project Summary

AccountsPortal sought to regain its competitive edge in the accounting software space. We delivered a full-funnel marketing overhaul spanning SEO, lifecycle campaigns, and performance optimisation to drive sustainable growth.

  • AccountsPortal, SaaS accounting software launched in 2009, had been overtaken by stronger competitors. Our goal was to increase visits, sign-ups, reduce churn, and ultimately deliver more revenue.

    • Improved buyer journey and onboarding experience

    • Established organic and paid advertising channels

    • Enhanced on-site experience with content refresh and technical SEO

  • We focused on weaving together multiple aspects of the customer experience, from initial contact to long-term retention. This comprehensive approach involved both on-site optimisation and off-site marketing efforts. By refining the buyer journey and onboarding process, we ensured new users quickly saw AccountsPortal's value. The site content refresh and technical SEO improvements boosted organic visibility, whilst established paid advertising channels provided a consistent stream of qualified leads.xt goes here

The Results

133%

Increase in Site Visits

50%

Increase in Site Conversions

300%

Increase in MRR

Next

Access Workspace