AccountsPortal, SaaS accounting software launched in 2009, had been overtaken by stronger competitors. Our goal was to increase visits, sign-ups, reduce churn, and ultimately deliver more revenue.

• Improved buyer journey and onboarding experience

• Established organic and paid advertising channels

• Enhanced on-site experience with content refresh and technical SEO

We focused on weaving together multiple aspects of the customer experience, from initial contact to long-term retention. This comprehensive approach involved both on-site optimisation and off-site marketing efforts. By refining the buyer journey and onboarding process, we ensured new users quickly saw AccountsPortal's value. The site content refresh and technical SEO improvements boosted organic visibility, whilst established paid advertising channels provided a consistent stream of qualified leads.xt goes here