SaaS B2B
Launching Access WorkSpace B2B SaaS Software
Year
January 2012 - 2014
Client
Access Group
Project Summary
Access Group, traditionally an on-premises software provider, aimed to enter the cloud market with its new Workspace suite. We led all marketing efforts to achieve this pivotal transition and establish a strong market presence.
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Access Group was launching Access Workspace, its first B2B SaaS product suite, marking a significant shift from their traditional on-premises software offerings. Our goal was to develop and manage all marketing channels for this new product, introducing it to the market and achieving the sales target of £1 million revenue in the first year.
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Developed and executed a marketing strategy across multiple channels
Managed SEO and PPC efforts, collaborating with supporting agencies
Implemented targeted email and direct mail campaigns
Organised high-profile events targeting C-level executives and business leaders
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We put in place a multi-channel marketing plan to increase awareness and drive adoption of Access Workspace This included content creation, search engine optimisation, and targeted advertising. Our efforts improved Access visibility in search results and attracted more qualified leads through various digital channels. Regular performance analysis allowed us to refine our approach continuously. This strategy helped Access successfully enter the market and meet its ambitious first-year sales target.
The Results
£1m
Revenue in Year One
900%
Increase in Monthly Web Traffic
400%
Increase in Web Conversion Rate
