Access Group was launching Access Workspace, its first B2B SaaS product suite, marking a significant shift from their traditional on-premises software offerings. Our goal was to develop and manage all marketing channels for this new product, introducing it to the market and achieving the sales target of £1 million revenue in the first year.

• Developed and executed a marketing strategy across multiple channels

• Managed SEO and PPC efforts, collaborating with supporting agencies

• Implemented targeted email and direct mail campaigns

• Organised high-profile events targeting C-level executives and business leaders

We put in place a multi-channel marketing plan to increase awareness and drive adoption of Access Workspace This included content creation, search engine optimisation, and targeted advertising. Our efforts improved Access visibility in search results and attracted more qualified leads through various digital channels. Regular performance analysis allowed us to refine our approach continuously. This strategy helped Access successfully enter the market and meet its ambitious first-year sales target.