SaaS Accounting

Scaling Growth for Novello Group

Year
August 2020 - ongoing

Client
Novello Group

Project Summary

Novello came to us as a startup looking to outsource its marketing. The focus was on building a scalable system for lead generation, conversion, and long-term growth.

  • As a new business entering a competitive property market, Novello required a marketing strategy that could deliver consistent enquiries and support its expansion. The goal was to build strong visibility, improve lead quality, and create the operational foundations for sustainable growth.

    • Delivered full-funnel marketing across paid, organic, and content channels

    • Rebuilt CRM and automation workflows to improve lead management and follow-up

    • Created new landing pages and reporting templates to improve conversion and consistency

    • Introduced upsell and cross-sell campaigns to increase customer value

    • Implemented analytics to track performance across every stage of the funnel

  • We combined paid and organic acquisition with a focus on improving the customer journey from first click to report delivery. A rebuilt CRM enabled better segmentation, follow-up, and automation, ensuring every lead was captured and nurtured. Consistent content, PR, and reporting templates strengthened brand credibility and supported expansion into new regions.

The Results

850%

Increase in Traffic

1100%

Increase in Monthly Leads

£8m

Yearly Revenue

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