As a new business entering a competitive property market, Novello required a marketing strategy that could deliver consistent enquiries and support its expansion. The goal was to build strong visibility, improve lead quality, and create the operational foundations for sustainable growth.

• Delivered full-funnel marketing across paid, organic, and content channels

• Rebuilt CRM and automation workflows to improve lead management and follow-up

• Created new landing pages and reporting templates to improve conversion and consistency

• Introduced upsell and cross-sell campaigns to increase customer value

• Implemented analytics to track performance across every stage of the funnel

We combined paid and organic acquisition with a focus on improving the customer journey from first click to report delivery. A rebuilt CRM enabled better segmentation, follow-up, and automation, ensuring every lead was captured and nurtured. Consistent content, PR, and reporting templates strengthened brand credibility and supported expansion into new regions.