SaaS B2b

Improving Market Presence for an IT Management Solution

Year
2018

Client
ITSM

Project Summary

A company offering innovative IT management solutions wanted to establish itself in a competitive market.

  • We collaborated with the leadership team to develop and implement a comprehensive marketing strategy in a crowded marketplace.

    • Managed performance marketing to increase traffic

    • Worked with creative teams on marketing campaigns

    • Implemented automation tools

    • Optimised conversion paths

  • We combined various marketing approaches to create a well-rounded strategy. Improving online visibility and implementing automation allowed for better lead nurturing and improved conversion rates. Our content work, along with optimised user journeys, helped educate potential customers about the value of the solution.

The Results

350%

Organic Traffic Increase

45%

Conversion Rate Increase

60%

Increase in SQLs

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