SaaS B2b
Improving Market Presence for an IT Management Solution
Year
2018
Client
ITSM
Project Summary
A company offering innovative IT management solutions wanted to establish itself in a competitive market.
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We collaborated with the leadership team to develop and implement a comprehensive marketing strategy in a crowded marketplace.
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Managed performance marketing to increase traffic
Worked with creative teams on marketing campaigns
Implemented automation tools
Optimised conversion paths
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We combined various marketing approaches to create a well-rounded strategy. Improving online visibility and implementing automation allowed for better lead nurturing and improved conversion rates. Our content work, along with optimised user journeys, helped educate potential customers about the value of the solution.
The Results
350%
Organic Traffic Increase
45%
Conversion Rate Increase
60%
Increase in SQLs