Fashion Start up
Establishing Glassworks Ecommerce Presence
Year
August 2012
Client
Glasswork Studios
Project Summary
Glassworks Studios, a startup targeting professional women worldwide, needed a swift and effective market entry strategy.
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The goal was to develop and implement a marketing strategy to quickly generate sales and customers in preparation for an upcoming investment round.
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Developed a targeted marketing strategy
Implemented customer acquisition campaigns
Focused on rapid sales generation
Positioning for Investment
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We crafted a focused digital strategy to quickly establish Glassworks Studios in the competitive online fashion market. Targeting professional women worldwide, we implemented highly targeted customer acquisition campaigns across relevant digital channels. The strategy emphasised rapid sales generation to demonstrate market traction. The strategy also focused on positioning the company attractively for the upcoming investment round, including leveraging data.
The Results
30%
Increase in customers
65%
Increase in sales
45%
Increase in Audience Reach
