The goal was to develop and implement a marketing strategy to quickly generate sales and customers in preparation for an upcoming investment round.

• Developed a targeted marketing strategy

• Implemented customer acquisition campaigns

• Focused on rapid sales generation

• Positioning for Investment

We crafted a focused digital strategy to quickly establish Glassworks Studios in the competitive online fashion market. Targeting professional women worldwide, we implemented highly targeted customer acquisition campaigns across relevant digital channels. The strategy emphasised rapid sales generation to demonstrate market traction. The strategy also focused on positioning the company attractively for the upcoming investment round, including leveraging data.