We worked with the in-house marketing team to create and carry out a marketing strategy for launching this new fintech product.

• Developed product launch and go-to-market strategy

• Set up social media and content marketing campaigns

• Organised marketing events

• Improved website conversion paths

The approach centred on market education and brand awareness. A mix of digital channels and in-person events was employed to reach the target audience. Website optimisation played a key role in improving user engagement. This comprehensive strategy was designed to support both the initial product launch and long-term growth objectives.