Fintech
Launching a New Fintech Product Globally
Year
2016
Client
Fintech
Project Summary
A forward-thinking fintech company wanted to introduce its new investment platform to the market with a well-rounded marketing approach.
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We worked with the in-house marketing team to create and carry out a marketing strategy for launching this new fintech product.
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Developed product launch and go-to-market strategy
Set up social media and content marketing campaigns
Organised marketing events
Improved website conversion paths
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The approach centred on market education and brand awareness. A mix of digital channels and in-person events was employed to reach the target audience. Website optimisation played a key role in improving user engagement. This comprehensive strategy was designed to support both the initial product launch and long-term growth objectives.
The Results
150%
Organic Traffic Increase
75%
User Sign-up Growth
40%
Acquisition Cost Reduction
