The primary objective was to develop and execute a marketing strategy focused on rapid growth and increasing Monthly Active Users for this innovative facilities management SaaS offering.

• Developed and implemented a growth-focused marketing strategy

• Created web and email campaigns

• Produced engaging content

• Managed SEO, paid social, and search marketing efforts

We took a holistic approach to marketing, focusing on inbound and content marketing to drive organic growth. Creating useful, targeted content and improving search engine performance increased visibility in the facilities management space.

At the same time, we used paid social and search advertising to bring in users more quickly. This combination of strategies, along with effective email campaigns, resulted in a significant increase in both website traffic and leads.