SaaS Accounting
Scaling SkyDox's B2B Software Solution
Year
August 2010 - 2012
Client
SkyDox (Now Workshare)
Project Summary
SkyDox, an early-stage B2B software startup specialising in document collaboration, needed to launch its marketing strategy to grow its user base and generate qualified leads rapidly.
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We developed and launched the initial marketing strategy for SkyDox's document collaboration software. Our goal was to drive rapid user growth and lead generation for this early-stage startup. Our efforts led to significant increases in both user numbers and qualified leads. We also supported SkyDox through several investment rounds, contributing to their growth and the acquisition of another company.
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Created and implemented a comprehensive go-to-market strategy
Set up key marketing channels: sales, social media, inbound, and content marketing
Designed and ran lead generation campaigns
Equipped the sales team with effective marketing materials and qualified leads
Provided strategic guidance during investment rounds and acquisition processes
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By aligning marketing efforts closely with sales objectives, we were able to not only grow the user base significantly but also dramatically increase the number of monthly qualified leads, providing a solid foundation for SkyDox's continued growth in the B2B software market. This rapid growth and strategic positioning transformed SkyDox into an important player in the document collaboration space and made them an attractive prospect for investors. Our efforts contributed to SkyDox's success in securing multiple investment rounds and ultimately led to their acquisition of another company, further solidifying their market position.
The Results
12400%
Growth in Users
1150%
Increase in MQLs
£20 Mm
In Investment Secured
